Streaem, an innovative retail media platform and part of VML, and LDSK, a pioneer in intelligent adaptive scheduling, proudly announce a groundbreaking partnership. This collaboration provides advertisers with seamless access to premium screens in retail spaces through Streaem’s retail media platform and maximises the potential of data-driven retail advertising with LDSK’s smart scheduling capabilities.
Streaem offers advertisers a gateway to premium media inventory, showcasing their content on high-quality screens strategically placed in retail spaces. This is a chance for advertisers to elevate their reach and get their content in front of highly receptive and engaged shoppers at the point of purchase decision.
The integration with LDSK introduces a unique opportunity for advertisers to utilise and leverage valuable first-party data and point-of-sale (POS) systems to intelligently schedule their campaigns, ensuring content reaches the right audience at the most opportune moments. It’s not just about visibility; it’s about creating connections through smart and strategic scheduling.
Initially focusing on major retailers across central Europe, including Spar and Jumbo, this dynamic partnership has already demonstrated its impact, resulting in significant revenue generation with major launch advertisers.
Key Features of the Streaem-LDSK Partnership for Advertisers:
- Premium Screens Access: Streaem opens the doors for advertisers to access premium screens in retail spaces, guaranteeing a quality platform for your brand message.
- Smart Scheduling with First-Party Data: LDSK’s expertise lies in harnessing first-party data and POS insights for intelligent scheduling, ensuring your content is delivered to the right audience at the right time.
- Tailored Campaigns: Through this collaboration, advertisers can tailor campaigns that resonate with their target audience, making every advertising moment count.
- Efficiency in Publishing: The partnership simplifies the process of publishing content, allowing advertisers to focus on creating impactful campaigns.
“With this direct integration with the LDSK platform, we provide retailers with an omnichannel retail media offering for their advertisers. The dynamic in-store options from the LDSK platform makes sure we are able to offer unique targeting options to advertisers, combining online and in-store retail media inventory.” – John Molendijk, Managing Director at Streaem.
LDSK’s advanced media scheduling platform optimises retail owners’ media networks, utilising valuable first-party data to schedule in-store marketing messages and advertising campaigns intelligently, ensuring content reaches the right audiences at the right time. Want to find out more? Contact us now to unlock unparalleled possibilities with LDSK!