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Explore the latest news and views from our DOOH and technology experts

Optimizating Out-of-Home

Optimization is about real-time scheduling and dynamic rescheduling of every type of OOH booking to ensure maximum revenue, yield and use of space on every screen a media owner has to sell. At its core, Optimization is about revenue generation.

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What is an SSP and a DSP in OOH?

As automated and programmatic OOH matures, we’re seeing the emergence of a fully-fledged real-time system that runs alongside a pre-bought marketplace. These developments are, in part, thanks to the tools and expertise needed to make it all happen. On the sell side, this technology is called a Supply Side Platform or SSP. On the buy side, simply, a Demand Side Platform or DSP.

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The benefits of selling OOH online

Running an online storefront for your OOH inventory, in parallel to your sales team brings with it a whole host of benefits. When you choose an off-the-shelf, pre-built product like Console, those benefits can be realised very quickly.

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