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Running an online storefront for your OOH inventory, in parallel to your sales team brings with it a whole host of benefits. When you choose an off-the-shelf, pre-built product like Console, those benefits can be realised very quickly.
Powered by Trading Bridge, a live automated connection has been established between MediaCom’s trading desk and Signkick customers.
What is an API? What do we use it for in Digital Out-of-Home? We offload the jargon and help you understand as much as you’ll need to know about APIs. And how we can use them to sell more advertising space.
How do we solve interoperability between D/OOH systems? How do we make different systems, written in different coding languages (and sometimes different human languages!) work together. Connectivity is the key to unlocking the opportunities of DOOH.
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