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SSP and DSP Discovery in neon

What is an SSP and a DSP in OOH?

As automated and programmatic OOH matures, we’re seeing the emergence of a fully-fledged real-time system that runs alongside a pre-bought marketplace. These developments are, in part, thanks to the tools and expertise needed to make it all happen. On the sell side, this technology is called a Supply Side Platform or SSP. On the buy side, simply, a Demand Side Platform or DSP.

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Benefits of Selling OOH online open shop sign

The benefits of selling OOH online

Running an online storefront for your OOH inventory, in parallel to your sales team brings with it a whole host of benefits. When you choose an off-the-shelf, pre-built product like Console, those benefits can be realised very quickly.

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What is an API in OOH?

What is an API? What do we use it for in Digital Out-of-Home? We offload the jargon and help you understand as much as you’ll need to know about APIs. And how we can use them to sell more advertising space.

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