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Kerching! Optimization in OOH is about revenue generation

Optimizing Out-of-Home

Optimization is about real-time scheduling and dynamic rescheduling of every type of OOH booking to ensure maximum revenue, yield and use of space on every screen a media owner has to sell. At its core, Optimization is about revenue generation.

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SSP and DSP Discovery in neon

What is an SSP and a DSP in OOH?

As automated and programmatic OOH matures, we’re seeing the emergence of a fully-fledged real-time system that runs alongside a pre-bought marketplace. These developments are, in part, thanks to the tools and expertise needed to make it all happen. On the sell side, this technology is called a Supply Side Platform or SSP. On the buy side, simply, a Demand Side Platform or DSP.

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Benefits of Selling OOH online open shop sign

The benefits of selling OOH online

Running an online storefront for your OOH inventory, in parallel to your sales team brings with it a whole host of benefits. When you choose an off-the-shelf, pre-built product like Console, those benefits can be realised very quickly.

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