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Target in LDSK Bright Blue

LDSK platform connects Media Owners with data-driven audiences from Advertima, Admobilize, Data Jam and Quividi

LDSK and data providers Advertima, Admobilize, Data Jam and Quividi have pre-built connections that enable a real-time feed of data for anyone using the LDSK platform. Live connections mean Media Owners not only have access to the unique data of these providers, but thanks to the LDSK platform’s AI intelligence, it is received in an actionable way. A way that transforms your inventory from commodities into sophisticated, audience-led solutions.

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Kerching! Optimization in OOH is about revenue generation

Optimizing Out-of-Home

Optimization is about real-time scheduling and dynamic rescheduling of every type of OOH booking to ensure maximum revenue, yield and use of space on every screen a media owner has to sell. At its core, Optimization is about revenue generation.

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SSP and DSP Discovery in neon

What is an SSP and a DSP in OOH?

As automated and programmatic OOH matures, we’re seeing the emergence of a fully-fledged real-time system that runs alongside a pre-bought marketplace. These developments are, in part, thanks to the tools and expertise needed to make it all happen. On the sell side, this technology is called a Supply Side Platform or SSP. On the buy side, simply, a Demand Side Platform or DSP.

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