Explore the latest news and views from our DOOH and technology experts
Optimization is about real-time scheduling and dynamic rescheduling of every type of OOH booking to ensure maximum revenue, yield and use of space on every screen a media owner has to sell. At its core, Optimization is about revenue generation.
With LDSK as its technology partner, Alight Media can now deliver optimised, flexible DOOH campaigns across its growing network of D48 and D6 digital screens nationwide.
Using the LDSK platform, ACMS’s network of digital screens in Chicken Shops across the country are now available to programmatic buyers via Global’s DAX. Innovative
Exterion Media Netherlands, the market-leading Out-of-Home provider reaching 70% of the Dutch population every week, has extended their sales capabilities with the addition of optimised
By taking advantage of pre-built, white-label ecommerce software, media owners can quickly power an e-commerce storefront that lets you capture long-tail direct advertisers efficiently.
AdMobilize, the world’s number one audience intelligence company and LiveDOOH Signkick, Out-of-Home’s most advanced media owner platform have today released a new integration that signals a
In an exciting merger announced today, two of the Out-of-Home industry’s most innovative technology companies, Signkick and LiveDOOH, are set to combine their products, expertise and passion for
As automated and programmatic OOH matures, we’re seeing the emergence of a fully-fledged real-time system that runs alongside a pre-bought marketplace. These developments are, in part, thanks to the tools and expertise needed to make it all happen. On the sell side, this technology is called a Supply Side Platform or SSP. On the buy side, simply, a Demand Side Platform or DSP.
Clear Channel UK has announced its partnership with media owner technology partner, LDSK, to deliver friction-free, OpenDirect compliant, automated trading with their current and potential future
Amplifying your direct sales team with ecommerce for OOH comes with a host of benefits and is a great way to drive extra revenue for
OOH location-based marketing specialist Posterscope and Signkick (now LDSK), the technology partner for media owners, have announced a collaboration that will enable Signkick’s media owner
Understand the IAB and Outsmart’s release of OpenDirect 1.5.1 and what it means for Out of Home media owners.
Using Dynamic Creative in your DOOH campaigns is a research-backed weapon for increasing your campaign’s impact and effectiveness.
Running an online storefront for your OOH inventory, in parallel to your sales team brings with it a whole host of benefits. When you choose an off-the-shelf, pre-built product like Console, those benefits can be realised very quickly.
Powered by Trading Bridge, a live automated connection has been established between MediaCom’s trading desk and Signkick customers.
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