To make this automatic process happen, a buyer’s online planning system is connected to a media owner’s inventory via an API. This allows the buyer to set campaign parameters in their systems and find the best locations for their target audience. Via the API connection, the buyer can automatically request price and availability across multiple media owners.
Because of this live connection, the media owner is able to respond instantly to the buyer with the price and availability. The best systems will also implement pre-agreed business rules for that buyer before responding.
Once the buyer has built the best campaign for their audience from the available locations, they can automatically place options and bookings from within their platform with no (or limited) manual intervention from either side.