What is automated trading?
In OOH, automated trading means replacing the traditionally manual process of purchasing ad space with an automated process driven by computers via the cloud. To make this automatic process happen, a buyer’s online planning system is connected to a media owner’s inventory via an API. This allows the buyer to set campaign parameters in their […]
How automated trading works in Signkick Trading Bridge
Once an automated connection has been established with your buyer (via an API), there should be little, if any, manual intervention required for a booking to be confirmed. Here’s how Signkick Trading Bridge automates the trading process: Price and availability check > Draft Campaign A buyer chooses their locations and creates the campaign in their online […]