Beyond Aisles: Unleash the Potential of Your In-Store Screens with Smart Optimisation

Frustrated by the untapped potential of your in-store screens? Tired of the endless manual effort required to schedule promotions and content? Your retail media network is capable of so much more. As the retail media landscape rapidly expands, the complexity of maximising your in-store screens has grown exponentially. Balancing the demands of different stakeholders, from […]

Beyond Billboards: Revolutionise Your OOH Network with Smart Optimisation

Tired of watching valuable OOH ad space go unsold? Frustrated with the endless manual effort required to schedule and manage campaigns? Your OOH network is capable of so much more. In the world of Digital Out-of-Home (DOOH), complexity is the new normal. Audience-led buying, programmatic campaigns, SSP and DSP bidding have opened up exciting opportunities, […]

Case Study: Spar Netherlands Optimises In-Store Ad Strategy with Streaem and LDSK

Case Study: Spar Netherlands Optimizes In-Store Ad Strategy with Streaem and LDSK

Spar Netherlands, a leading grocery retailer, sought to streamline its retail media advertising process and deliver more targeted, personalised campaigns to its customers. To achieve this goal, they partnered with Streaem, a cutting-edge retail media platform, and LDSK, a specialist in data-driven onscreen ad optimisation. The Challenge Spar Netherlands wanted to enhance its customer experience […]

The Power of Hyperlocal: A Retail Media Owner’s Guide

The Power of Hyperlocal: A Retail Media Owner's Guide

In today’s competitive environment, capturing attention and driving engagement – whether in stores, pubs, restaurants, or other customer-facing spaces – requires a smarter approach. Static signage simply can’t compete with the power of personalisation. Hyperlocal targeting, fueled by data and real-time insights, is the key to delivering relevant, in-the-moment experiences that resonate with modern consumers. […]

Programmatic for Media Owners: Overcoming Risks and Maximising Revenue

Programmatic for Media Owners: Overcoming Risks and Maximising Revenue

If you’re a media owner, you’ve probably lost count of the articles claiming programmatic is the guaranteed future of OOH advertising.  And yes, while advertisers reap the benefits of speed and targeting, many media owners are left with a nagging question: What about my bottom line? After all, a recent study found that 38% of […]

Streaem and LDSK Unveil Groundbreaking Partnership Revolutionising Retail Advertising

Streaem and LDSK Unveil Groundbreaking Partnership Revolutionising Retail Advertising

Streaem, an innovative retail media platform and part of VML, and LDSK, a pioneer in intelligent adaptive scheduling, proudly announce a groundbreaking partnership. This collaboration provides advertisers with seamless access to premium screens in retail spaces through Streaem’s retail media platform and maximises the potential of data-driven retail advertising with LDSK’s smart scheduling capabilities. Streaem […]

Case Study: Jumbo’s and First Impressions Dynamic In-Store Experience Powered by LDSK

Case Study: Revolutionising Retail - Jumbo's and First Impressions Dynamic In-Store Experience Powered by LDSK

Jumbo, a renowned supermarket chain operating in the Netherlands and Belgium, wanted to offer its customers the best experience in-store. They sought to transform the in-store experience and enhance how they communicate with their consumers going about their daily shopping. Through a strategic collaboration with First Impression and LDSK, Jumbo has set out to reshape […]

Unveiling the Future: Digital Out-of-Home Trends for 2024

Unveiling the Future: Digital Out-of-Home Trends for 2024

As we stride into 2024, the landscape of Digital Out of Home (DOOH) advertising is evolving rapidly. In this article, we will explore the key trends that are set to shape the industry throughout the year. From cutting-edge technologies to sustainability initiatives, 2024 is poised to be an exciting year for DOOH. 1. Programmatic Evolution: […]