Optimization is about real-time scheduling and dynamic rescheduling of every type of OOH booking to ensure maximum revenue, yield and use of space on every screen a media owner has to sell. At its core, Optimization is about revenue generation.
By taking advantage of pre-built, white-label ecommerce software, media owners can quickly power an e-commerce storefront that lets you capture long-tail direct advertisers efficiently.
As automated and programmatic OOH matures, we’re seeing the emergence of a fully-fledged real-time system that runs alongside a pre-bought marketplace. These developments are, in part, thanks to the tools and expertise needed to make it all happen. On the sell side, this technology is called a Supply Side Platform or SSP. On the buy side, simply, a Demand Side Platform or DSP.
Amplifying your direct sales team with ecommerce for OOH comes with a host of benefits and is a great way to drive extra revenue for your Out-of-Home business. By making your inventory available to buy online you’ll capture long tail advertisers efficiently, and allow them to purchase from anywhere, at any time and in any […]
Understand the IAB and Outsmart’s release of OpenDirect 1.5.1 and what it means for Out of Home media owners.
Using Dynamic Creative in your DOOH campaigns is a research-backed weapon for increasing your campaign’s impact and effectiveness.
Running an online storefront for your OOH inventory, in parallel to your sales team brings with it a whole host of benefits. When you choose an off-the-shelf, pre-built product like Console, those benefits can be realised very quickly.
What is an API? What do we use it for in Digital Out-of-Home? We offload the jargon and help you understand as much as you’ll need to know about APIs. And how we can use them to sell more advertising space.
How do we solve interoperability between D/OOH systems? How do we make different systems, written in different coding languages (and sometimes different human languages!) work together. Connectivity is the key to unlocking the opportunities of DOOH.