Case Study: Spar Netherlands Optimises In-Store Ad Strategy with Streaem and LDSK

Case Study: Spar Netherlands Optimizes In-Store Ad Strategy with Streaem and LDSK

Spar Netherlands, a leading grocery retailer, sought to streamline its retail media advertising process and deliver more targeted, personalised campaigns to its customers. To achieve this goal, they partnered with Streaem, a cutting-edge retail media platform, and LDSK, a specialist in data-driven onscreen ad optimisation.

The Challenge

Spar Netherlands wanted to enhance its customer experience with relevant in-store display advertising. However, the process of managing these ads lacked the targeting and optimisation needed to maximise the potential of their campaigns.

The Solution

Spar Netherlands adopted Streaem’s self-service retail media platform. This easy-to-use platform allows brands and advertising agencies to directly purchase and execute in-store advertising campaigns.

Crucially, LDSK’s expertise in data-driven ad optimisation was integrated within Streaem’s platform. Their unique software analyses Spar’s existing first-party data, like location, purchase history, and other key factors, to ensure ads are maximally relevant to in-store shoppers. This allows Spar and their advertisers to:

  • Maximise Relevance: Target display ads to in-store shoppers based on their immediate needs and preferences.
  • Drive Efficiency: Enable brands to easily manage and optimise their campaigns through a seamless self-service system.
  • Own Customer Data: Spar Netherlands maintains complete control over shopper data and the overall customer relationship.
Spar Netherlands adopted Streaem's self-service retail media platform. This easy-to-use platform allows brands and advertising agencies to directly purchase and execute in-store advertising campaigns.

Benefits

Through this collaboration, Spar Netherlands aims to:

  • Increase Ad Revenue: More relevant in-store ads could lead to higher shopper engagement and increased revenue for the retailer.
  • Enhance Shopper Experience: Delivering personalised ads boosts customer satisfaction within the store environment.
  • Unlock the Power of First-Party Data: Maximize the value of Spar’s existing shopper data to drive more effective in-store advertising campaigns.

LDSK's Perspective

At LDSK, we’re excited about the potential of this partnership to showcase the power of data-driven ad optimisation within the retail environment. By collaborating with Spar Netherlands and Streaem, we aim to demonstrate how retailers can unlock the full potential of in-store advertising with cutting-edge technology.

Want to follow in Spar's footsteps?

If you’re a retailer looking to enhance your in-store ad performance, contact LDSK.

Let’s Optimize Your Retail Advertising Together!