Case Study: Jumbo’s and First Impressions Dynamic In-Store Experience Powered by LDSK

Case Study: Revolutionising Retail - Jumbo's and First Impressions Dynamic In-Store Experience Powered by LDSK

Jumbo, a renowned supermarket chain operating in the Netherlands and Belgium, wanted to offer its customers the best experience in-store. They sought to transform the in-store experience and enhance how they communicate with their consumers going about their daily shopping.

Through a strategic collaboration with First Impression and LDSK, Jumbo has set out to reshape the in-store experience for the digital age by:

  • Moving away from conventional signage to a dynamic, digitally-driven in-store environment.
  • Enhancing shoppers’ experience with relevant and inspiring messaging in strategic locations throughout the store.
  • Offering precise and targeted communication with its customer base, amplifying customer engagement and satisfaction.
  •  Create an advertising channel controlled by Jumbo with appropriate and targeted messaging

Localised Campaigns

With aspirations of becoming the most innovative network within food retail, Jumbo recognised the pivotal role of technology in realising this vision

A key objective for Jumbo was the seamless integration of localised campaigns into its retail strategy. Recognising the unique insights its franchisees have about their customer base and their ability to identify the specific target audience at different times of the day, Jumbo aimed to give store managers and franchisees autonomy in crafting localised messages and campaigns.

The goal was to strike a balance, allowing for localised customisation while maintaining centralised control over branding and quality.

Powered by LDSK’s intelligent, data-driven platform, Jumbo has successfully incorporated localised campaigns into its retail mix while retaining control over branding and quality. This newfound autonomy enables tailored communication at the local level, ensuring that messages align with the overarching brand strategy and quality standards. The system’s framework promotes consistency and a unified brand identity across diverse locations.

Adaptive and Reactive In-Store Communication

By making a bold move away from conventional signage to a dynamic, digitally-driven in-store environment, Jumbo has revolutionised its customers’ in-store communication.

Leveraging LDSK’s intelligent dynamic platform, Jumbo now optimises content on its screens using first-party audience data. This revolutionises Jumbo’s real-time adjustments based on in-store audiences and their behaviors, allowing centralised management of digital content. This swift modification enhances targeted communication, amplifying customer engagement and satisfaction.

Powered by LDSK’s intelligent, data-driven platform, Jumbo has successfully incorporated localised campaigns into its retail mix while retaining control over branding and quality.

Unlocking Strategic Advertising Opportunities

Yet, the evolution doesn’t stop at enhancing the in-store experience. Jumbo Retail Media opens up a treasure trove of opportunities for advertisers. By harnessing Jumbo’s extensive retail experience and leveraging rich data insights, advertisers can now craft campaigns that precisely target customers during crucial decision-making moments. 

Because of the proximity to the point of sale, Jumbo Retail Media offers a strategic advantage to advertisers, influencing purchasing decisions and fostering deeper brand engagement for endemic and nonendemic brands.

The deliberate positioning of digital screens, coupled with a comprehensive understanding of the in-store consumer demographics and their shopping preferences, guarantees that displayed advertisements are both pertinent and well-received. This approach safeguards the customer experience, emphasising a consumer-centric strategy.

Powered by LDSK

LDSK’s platform turned Jumbo and First Impressions’ vision of a transformed in-store experience into a tangible reality. Offering an ideal software solution, it facilitates the smooth coordination of nationwide promotions, marketing uplift initiatives, and localised campaigns and opens avenues for advertising revenue within their retail ecosystem.

The Future of Retail is Here

In a world where customer experience reigns supreme, Jumbo, supported by LDSK and First Impression, is shaping the future of retail. The dynamic in-store experience, powered by smart digital signage and driven by intelligent automation, is more than a leap forward; it’s a revolution. As Jumbo charts its course to become the most innovative network within food retail, one thing is resoundingly clear – the future of retail is now, and it’s happening at Jumbo.

Ready to revolutionise your retail media network? LDSK can unleash the full potential of your retail media opportunities. Contact us today and discover what’s possible!