Beyond Aisles: Unleash the Potential of Your In-Store Screens with Smart Optimisation

Frustrated by the untapped potential of your in-store screens? Tired of the endless manual effort required to schedule promotions and content? Your retail media network is capable of so much more.

As the retail media landscape rapidly expands, the complexity of maximising your in-store screens has grown exponentially. Balancing the demands of different stakeholders, from marketing teams to suppliers, while also trying to leverage shopper data for personalised experiences can feel overwhelming. If you’re still relying on spreadsheets and manual processes, you’re likely missing out on significant opportunities to boost sales and create a new revenue stream. It’s time to upgrade your approach.

Introducing the Optimisation Engine: Your Retail Media GPS

Think of your retail media network like a road trip. Without a GPS, you might follow a pre-planned route, hoping it’s the most efficient way to reach your destination. But what if there’s unexpected traffic, a road closure, or a better route you didn’t know about? That’s how your content can feel without optimisation—following a set schedule, regardless of changing conditions or opportunities.

Optimization Engine for your CMS, making real-time scheduling and rescheduling a breeze

An Optimisation Engine is your retail media equivalent of a smart GPS system like Waze or Google Maps. It uses real-time data to dynamically adjust your route, avoiding traffic jams and finding the fastest path to your destination. 

In the context of retail media, real-time data comes from shopper behaviour, product inventory, sales trends, and even external factors like local events or time of day. The Optimisation Engine uses this data to dynamically schedule content on each screen, ensuring the right message is delivered to the right shopper at the right time. It’s like having a personal navigator for each screen, constantly adjusting the content to maximise engagement, conversions, and ultimately, revenue.

With optimisation, your in-store screens become more than just digital displays; they become intelligent communication channels, responding to what’s happening in and around your store to deliver the most relevant and impactful content at every moment.

The Benefits of Optimisation: A Smoother, More Profitable Journey

The benefits of an Optimisation Engine go far beyond efficiency:

  • Increase Sales: By tailoring content to individual shoppers and displaying the right promotions at the right time, you can drive impulse purchases and increase basket size.
  • Optimise Ad Revenue: Attract advertisers with a platform that delivers targeted ads to the right audience segments, maximising the value of your screen network.
  • Enhance Shopper Experience: Create a more engaging and personalised shopping experience with relevant content and offers, leading to increased customer satisfaction and loyalty.
  • Streamline Operations: Automate scheduling and content delivery, freeing up your team to focus on strategic initiatives.
  • Gain Deeper Insights: Harness data to understand the return on investment of screen time linked with your Point of sale system.

Real-World Success: Spar Netherlands' Transformation

Spar Netherlands partnered with LDSK and Streaem to build a comprehensive retail media network that reaches customers both inside and outside the store. By leveraging LDSK’s data-driven optimisation and Streaem’s self-service platform, Spar increased ad revenue, enhanced the shopper experience, and maximised the value of their network.

LDSK Core: Your Retail Media Optimisation Powerhouse

LDSK Core is the power-up button for your CMS; its comprehensive platform is designed to optimise your entire retail media network. At its heart is our powerful Optimisation Engine, which harnesses your retail data – from shopper demographics and purchase history to inventory levels and even external factors like local events – to transform your screens into intelligent, revenue-generating assets.

Our engine uses this data to make predictive, data-driven decisions about content scheduling and audience targeting. It automatically adjusts what content is displayed on each screen based on who’s in the store, what they tend to buy, and even the time of day. This ensures that every impression counts, driving maximum engagement, conversions, and revenue for both you and your advertising partners.

But LDSK Core doesn’t stop there. It also offers:

  • Centralised Content Management: Easily manage and update content across your entire network from a single platform, ensuring consistency and brand compliance.
  • Targeted Advertising: Attract advertisers with a platform that delivers hyper-targeted ads to the right shoppers at the right time, based on their interests and behaviour.
  • Flexible Content Mix: Tailor your screen content to your specific goals, whether you want an even split between promotions, advertising, and other content types, or have more specific targets in mind.

 

With LDSK Core, you can unlock the full potential of your retail media network, turning it into a powerful engine for growth and customer engagement.

The Future of Retail Media is Here

Don’t let your in-store screens get lost in the shuffle. With an Optimisation Engine like the LDSK Core, you can navigate your way to greater efficiency, increased sales, and a more engaging shopping experience for your customers. Contact LDSK today to learn how we can help you take your retail media network to the next level.